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Executive Career Brand™

Executive Job Search - Personal Branding, Executive Resumes, LinkedIn Profiles, Biographies, etc.

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executive branding

January 11, 2022 By Meg Guiseppi

Some Executives Are Afraid To Be Authentic with Personal Branding

authentic personal branding

"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." -Ralph Waldo Emerson Emerson’s sentiment is at the core of personal branding. Telling people who you truly are helps them understand your unique value better, and can accelerate …

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February 9, 2021 By Meg Guiseppi

LinkedIn Groups: A Powerful Personal Branding Tool

One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it will keep you and your executive brand top of mind with your network. Using LinkedIn Groups is one way to accomplish this. To help you land faster, your network on …

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May 6, 2020 By Meg Guiseppi

How and Why Personal Branding Works

You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …

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June 25, 2019 By Meg Guiseppi

Ignore the Hype! What Authentic Personal Branding Is and Is NOT

Personal branding continues to be a trending topic on job-search related social media because it’s such an integral part of successful executive job search and personal marketing. But so many people have so many conflicting things to say about it. Some truly grasp what personal branding …

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April 18, 2019 By Meg Guiseppi

Toxic Executive Job Search Belief: Personal branding is not for me

Why Every Executive Job Seeker Should Care About Personal Branding You're faced with an executive job search. You've heard a lot about personal branding, but you don't think it's for you. Maybe this is your mindset . . . “I don't need personal branding. I’m not a brand. I’m a …

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February 26, 2019 By Meg Guiseppi

Dare to Express Your True Personal Brand

“Why fit in when you were born to stand out?” — Dr. Seuss My clients − c-suite and senior-level executive job seekers − work hard with me through my personal branding and job search readiness process. They’re eager to open up and dig deep so that I can differentiate their unique ROI in their …

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August 25, 2014 By Meg Guiseppi

Twitter Personal Branding Time-Saving Tips

How to tweet wisely in about 10 to 15 minutes a day, a few times a week.   In my practice, I rarely come across executive job seekers who are actively leveraging Twitter to help them land jobs. The few who even have Twitter accounts put up a few tweets initially, and then let it go. Their …

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April 28, 2014 By Meg Guiseppi

Your Personal Brand Online and the LinkedIn Privacy Dilemma

  How private can you keep the changes you make to your LinkedIn profile? Here is one of the most frequently asked questions by my c-suite and senior executive clients who are in a confidential job search, and need to complete and/or update and brand their LinkedIn profiles: "How do I keep my …

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April 14, 2014 By Meg Guiseppi

Add Special Bullet Point Pizzazz to Your LinkedIn Profile

  Want to use jazzier bullet points in your LinkedIn profile than the typical asterisk (*)? It seems that LinkedIn only allows you to use the basic characters that are on your keyboard. But you can try adding some pizzazz to your LinkedIn personal brand with special characters like …

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March 3, 2014 By Meg Guiseppi

7 Deadly Sins of Executive Resume Writing

  If your executive resume isn’t doing its job landing you interviews, and you know it doesn’t present you well, it may need an intervention. Is your resume in such bad shape you can’t deny it any longer? Are you ashamed to use it, because it doesn’t really say who you are and the value you …

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The 4 proprietary worksheets I developed to help my clients land jobs they covet and deserve

worksheets for executive job search

All you need to know to use LinkedIn to your best advantage

Essential LinkedIn Guide

Job seekers who use video position themselves as savvy with the new world of work

CareerBrandVideos - Done-For-You Customized Video System

Search for remote jobs on FlexJobs – No ads, scams, or too-good-to-be-true “business opportunities”

FlexJobs Remote Work

Play it Safe – Have a professional check your job search references and find out what they’re actually saying about you.

Allison Taylor job reference check

Executive job search best practice – Get a private email account with “yourname.com”

GoDaddy private email address
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Most Popular Articles

Guide to Executive Job Interviews: The How-To’s, Why’s and Best Practices

What Is Personal Branding? Do I Need a Personal Brand for Job Search?

25 Tips To Write an Executive Resume for Today’s Job Search

How to Write the Best Cover Letter for Executive Job Search

15 Savvy Tips To Boost LinkedIn Profile Views

How to Network Into the Goldmine of Hidden Executive Jobs

Build Winning Relationships with Executive Recruiters

Smart Executive Job Search: How To Sail Through Salary Negotiations

FREE Weekly Newsletter

Today’s job search is complicated. Get the help you need.

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Meg earned 10 Personal Branding, Resume and Job Search Certifications including:

Certified Executive Resume Master (CERM)

Reach-Certified-Personal-Branding-Strategist

Reach Certified Social Branding Analyst

360Reach Assessment Analyst

 

 

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