"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." -Ralph Waldo Emerson Emerson’s sentiment is at the core of personal branding. Telling people who you truly are helps them understand your unique value better, and can accelerate your …
executive branding
Does My LinkedIn Profile Really Need a Photo?
If you think that HAVING a photo on your LinkedIn profile (and elsewhere online) may red-flag you for discrimination – age, weight, ethnic background, etc. – think about this . . . NOT having a photo can be a red flag, too. I originally wrote this controversial post 7 years ago and, over the …
21 Ways Your Personal Brand Drives Your Executive Career
So, you’ve done the personal branding work. That means you’ve clearly defined and incorporated the following personal marketing imperatives into your executive job search and career management toolkit: Your vision and purpose Your values and passions Your top personal attributes Your top …
4 Reasons You Can’t Write Your Own Executive Resume
My first encounter with prospective clients is typically through an email with their resume attached. Often, they’ve written their own resume and state upfront that they’re embarrassed by how bad it is. Many of them have never needed a resume, as they progressed through their careers to the senior …
How to Conquer Ageism in Executive Job Search
The 3-Step Strategy to Overcome Age Bias First, give up the notion that you can hide your age. Until recently, career professionals relied on a strategy to minimize age in our clients’ documents and online profiles – including only the past 10-15 years of career history and not including dates …
