If you think that HAVING a photo on your LinkedIn profile (and elsewhere online) may red-flag you for discrimination – age, weight, ethnic background, etc. – think again. NOT having a photo can be a red flag, too. I originally published this controversial post in 2011 and, over the …
executive branding
How and Why Personal Branding Works
You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …
4 Reasons You Can’t Write Your Own Executive Resume
Write your own executive resume? Some job seekers are convinced they can. It can't be THAT difficult. Other, wiser people understand that it really IS that difficult. They'll tell me upfront that they’re embarrassed by how bad their resume is, because they wrote it themselves. Many of them …
Ignore the Hype! What Authentic Personal Branding Is and Is NOT
Personal branding continues to be a trending topic on job-search related social media because it’s such an integral part of successful executive job search and personal marketing. But so many people have so many conflicting things to say about it. Some truly grasp what personal branding …
Toxic Executive Job Search Belief: Personal branding is not for me
Why Every Executive Job Seeker Should Care About Personal Branding You're faced with an executive job search. You've heard a lot about personal branding, but you don't think it's for you. Maybe this is your mindset . . . “I don't need personal branding. I’m not a brand. I’m a …