If you think that HAVING a photo on your LinkedIn profile (and elsewhere online) may red-flag you for discrimination – age, weight, ethnic background, etc. – think again. NOT having a profile photo can be a red flag, too. I originally published a shorter version of this …
executive branding
Some Executives Are Afraid To Be Authentic with Personal Branding
"To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment." -Ralph Waldo Emerson Emerson’s sentiment is at the core of personal branding. Telling people who you truly are helps them understand your unique value better, and can accelerate …
Is Holiday Job Search a Waste of Time?
"Holiday job search? Companies don’t hire in November and December, right? Maybe it makes more sense to wait until the new year to dive into my search." If this is your thinking, you’re missing out on opportunities to make headway in your job search, when your competitors have taken that …
LinkedIn Groups: A Powerful Personal Branding Tool
One of the ways LinkedIn adds value to overall career management and job search is that, when leveraged to full advantage, it will keep you and your executive brand top of mind with your network. Using LinkedIn Groups is one way to accomplish this. To help you land faster, your network on …
How and Why Personal Branding Works
You may think you have a good handle on how and why personal branding works. Maybe you've read and completed my 10-Step Executive Personal Branding Worksheet (more about this below). And you've worked on building your brand and using it to land a great-fit new job. But there are many aspects …