The term “Personal Brand Evangelism” rubs some people the wrong way. It may even turn you off to the whole concept of personal branding. Don’t let it. We all benefit from, and need, the support of the people who surround us – friends, peers, managers, staff, employees, clients, mentors, …
3 BIG Mistakes That Screw Up SEO for Your LinkedIn Profile Headline
I look at a lot of LinkedIn profiles of executive job seekers. All too often their LinkedIn profile headline needs major work. Many of them have not changed the default headline automatically populated for this spot, based upon their current, or most recent job title. A headline like “CIO at …
Essential Checklist to Optimize LinkedIn For Executive Job Search
Along with being an essential tool for executive job search, LinkedIn plays an important role in overall career management. Did you optimize LinkedIn for your job search and career? I’ve found that many executives have a “build it and forget it” mindset with LinkedIn. They put up a minimal …
Do Executive Job Seekers Really Need LinkedIn Premium?
Job seekers frequently ask me whether they should upgrade to LinkedIn Premium. If you’re actively job hunting, the added features could be well worth the expense. First, you need to assess what LinkedIn Premium offers over the free membership, and determine whether you need those added …
How to Connect on LinkedIn with People You Don’t Know . . . and Get Action
Networking your way into companies you’re targeting in job search is the best way to land a great-fit job. To build your network, connect on LinkedIn with all kinds of people. Get back in touch with those you’ve neglected – as so many of us do when we’re busy in our professional lives – and …
