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March 8, 2023 By Meg Guiseppi 10 Comments

Why You Need to Self-Google Once a Week in Job Search

Why do you need to self-Google regularly, whether or not you're job hunting? To know what people who Google "your name" will find out about you. And to safeguard your online reputation and personal brand. Social recruiting is the norm for executive job search Before we hire just about …

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May 8, 2012 By Meg Guiseppi

7 Reasons Not To Be a Personal Brand Copycat

personal brand copycat

  (Following is a slightly modified version of my latest Personal Branding article at Job-Hunt.org.) You see a beautifully written, branded resume – or maybe a LinkedIn profile – of a job seeker with similar qualifications to yours, seeking the kind of job you want. It sounds a lot like …

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April 23, 2012 By Meg Guiseppi

Self-Google or Doom Your Executive Job Search

Right before I speak with potential clients for the first time, I Google their names. This is exactly what many hiring professionals and executive recruiters do when they’re assessing candidates. What I typically find is a very meager online footprint, with very little social networking. They'll …

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October 11, 2010 By Meg Guiseppi

10 Keys to Amplify Your Executive Brand Online

Make no mistake. Your online reputation matters. People are Googling you before deciding whether to interview you for a job, hire you or do business with you. If fear of exposing yourself online is holding you back, reconsider. Most of us can no longer ignore our online identities. Studies show …

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September 16, 2010 By Meg Guiseppi

Dealing with Social Networking Burnout

Grumblings about social networking overload have been growing among colleagues of mine. We're spreading ourselves too thin between LinkedIn, Twitter, Facebook, and other online forums. We’re sometimes overwhelmed by the never-ending commitment to connect, update, and engage. The more social …

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September 14, 2010 By Meg Guiseppi

C-level Executives Resistant to Online Presence

Before first speaking with a prospective client, a c-level executive in commercial real estate business development, I searched LinkedIn to see if he had a complete profile. And I Googled his name to see how many search results associated with him were on the first few pages. This is my standard …

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August 3, 2010 By Meg Guiseppi

Blogging Milestones – Taking Up Darren Rowse’s Challenge

ProBlogger’s Darren Rowse, a pioneering full-time blogger, challenged his readers to choose 7 posts that fit the following specific themes. Here are my own choices: 1. Your first post From May 2008, actually the third post on my Executive Resume Branding blog, but my first decent one, The Inside …

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The 4 proprietary worksheets I developed to help my clients land jobs they covet and deserve

worksheets for executive job search

All you need to know to use LinkedIn to your best advantage

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Job seekers who use video position themselves as savvy with the new world of work

CareerBrandVideos - Done-For-You Customized Video System

Search for remote jobs on FlexJobs – No ads, scams, or too-good-to-be-true “business opportunities”

FlexJobs Remote Work

Play it Safe – Have a professional check your job search references and find out what they’re actually saying about you.

Allison Taylor job reference check

Executive job search best practice – Get a private email account with “yourname.com”

GoDaddy private email address
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Meg earned 10 Personal Branding, Resume and Job Search Certifications including:

Certified Executive Resume Master (CERM)

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