I originally posted the first part of this article in 2010 and I've added to it over the years. Social media snark has become much more pronounced over the years, so the earlier content I left in may seem tame. Even so, a lot of what happened to me back then still seems extreme. [With …
online presence
When Was the Last Time You Updated Your LinkedIn Profile?
All too many executives follow a “build it and forget it” strategy with LinkedIn. They never revisit and update their LinkedIn profile. They put up a perfunctory profile years ago – perhaps the last time they were job-hunting – and promptly forgot about it, once they landed a job. They're …
10 Best Ways to Build Your Personal Brand Online
Like it or not, building your personal brand online and getting involved with social media have become essential components of today's executive job search. If you're NOT out there – building your personal brand online, and positioning your unique ROI (Return on Investment) and good-fit qualities …
Does Your Online Presence Scream “DON’T Hire Me”?
Before I speak with a new client, I always Google their name to assess their online presence. I want to see what executive recruiters and other hiring professionals will see when they do the same thing, and consider whether to contact a candidate. "Bill" is a highly accomplished C-suite executive …
Look, I Found My Personal Brand Doppelganger on LinkedIn!
You’re working on your LinkedIn profile and you see the profile of another executive who's personal brand seems just like yours: He has the same skill sets.He seems to be looking for the same kinds of jobs.He’s the same kind of “go-to” person as you.And he’s captured YOUR personality and style so …
Online Reputation Management FAQs for Executive Job Search
Fortunately, more and more of the executives I speak with are aware that, to land a great-fit new gig, they need to have a solid online presence and be mindful of online reputation management. Some of them understand that, when recruiters and hiring managers source and assess …
Is Your Online Presence Strong Enough to Compete in Executive Job Search?
Some executive job seekers just don’t get how much executive job search has changed over the past several years, and how important online presence is now. A spot-on, value-driven executive resume alone probably won’t land you the job you want. Like it or not, the digital age has impacted job …
How Much Is Enough Social Media for Job Search?
Determining how much time to spend on social media for job search depends on a lot of things. Mostly it has to do with how much time you can realistically devote to it. Let's say you have 3 or 4 hours a day to spend purposefully working on your social media channels. And let's say you’re doing …
3 Important LinkedIn Profile Housekeeping Tasks
Many executive job seekers have a "build it and forget it" mindset when it comes to their LinkedIn profile. Once they’ve written a bit of content in the About section, and popped in their various job titles in the Experience section, they think they’ve done enough. Then, their profile sits …
7 Ways To Contaminate Your Personal Brand and Doom Your Executive Job Search
Sometimes in job search you'll inadvertently do something that will contaminate your personal brand. You do one unfortunate thing or get into bad habits and BOOM!, you've blown a hole in your brand. Other times, things beyond your control intervene to tarnish the good work you’ve done building …