Both personal branding and personal SEO are critical components in successful executive job search today . . . and they go hand in hand. But many people don’t know how to strike the right balance between them, as they write their job search marketing documents and online profiles – executive …
social media
Twitter Executive Branding Strategy: The Beauty of a Retweet
Does your executive job search brand communications plan include Twitter? If so, do you take advantage of the beauty of a retweet? If you’re not on Twitter because you don’t think you’ll have time to come up with enough quality tweets, reconsider. I’m about to explain how you …
Why You Need to Self-Google Once a Week in Job Search
In executive job search, self-Google regularly to safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name. The want to learn more about you, once they've put you on their …
How Much Is Enough Social Media for Job Search?
Determining how much time to spend on social media for job search depends on a lot of things. Mostly it has to do with how much time you can realistically devote to it. Let's say you have 3 or 4 hours a day to spend purposefully working on your social media channels. And let's say you’re doing …
Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof
As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …