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September 8, 2020 By Meg Guiseppi 10 Comments

Why You Need to Self-Google Once a Week in Job Search

In executive job search, self-Google regularly to safeguard your online personal brand and online reputation. Hopefully, you know that executive recruiters and hiring decision makers at your target companies are Googling your name. The want to learn more about you, once they've put you on their …

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June 1, 2020 By Meg Guiseppi 3 Comments

How Much Is Enough Social Media for Job Search?

Determining how much time to spend on social media for job search depends on a lot of things. Mostly it has to do with how much time you can realistically devote to it. Let's say you have 3 or 4 hours a day to spend purposefully working on your social media channels. And let's say you’re doing …

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April 6, 2020 By Meg Guiseppi Leave a Comment

Branding Manifesto Part 4 – Little-Used Strategies to Build Social Proof

As part of your personal brand communications plan for executive job search, you need to build social proof. In this, the final part of my 4-part series The Personal Branding Manifesto, we'll take a close look at some little-used ways and places to build social proof. Check out the first three …

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March 16, 2020 By Meg Guiseppi Leave a Comment

Branding Manifesto Part 3 – The Personal Brand Social Proof Paradigm

The need for personal brand social proof is undeniable, but too many executive job seekers dismiss it or don’t understand it. In this part of my personal branding manifesto 4-part series, we're looking at online reputation, online identity and social media. Catch up with the first two parts in …

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February 19, 2020 By Meg Guiseppi 2 Comments

Some Surprising Things LinkedIn Says You Can’t Do

Have you ever taken a look at the LinkedIn User Agreement? You’ll find a long list of LinkedIn user "don'ts". Violate any of these and you risk having them limit your use, or take down your profile. A scary thought, since so many people rely on LinkedIn for executive job search, career and …

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