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William Arruda

February 5, 2010 By Meg Guiseppi 6 Comments

How NOT to Build Your Executive Personal Brand

William Arruda, a branding pioneer who created the Reach Personal Branding program through which I defined my own brand and help my clients do the same, has created a fantastic video on what branding is all about. Watch his dynamic presentation, but here's an encapsulation of his 10 personal …

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