My colleague and blogging friend Tim Tyrell-Smith recently invited me and others among his approved career experts to guest blog at his excellent blogsite, Tim’s Strategy.
Tim also manages a highly popular LinkedIn Group comprised of active job seekers as well as employed professionals offering tips, advice and strategies for successful job search and career management.
In my guest blog, Why Personal Branding Is So Important In Job Search, I listed 4 benefits of branding:
1. The branding process helps you understand your ROI value to your target companies and what differentiates you from your competition in the job market.
2. The branding process helps you clearly communicate your value and good fit qualities when you network and interview.
3. Branding helps you stand out above your competition in your career marketing materials (resume, biography, online profiles, etc.).
4. Branding generates chemistry for who you are, what you’re like to work with, how you make things happen, and what you have to offer that no one else does.