Understandably, many executive job seekers struggle with putting themselves “out there” when they’re building their online footprint by using social media.
This becomes a sticky issue . . . whether or not they must keep their search confidential because they’re currently employed.
On one hand, they need to have a strong, diverse online presence to be “find-able”, to promote their personal brand, and to provide social proof of the claims they’ve made in their personal marketing materials (LinkedIn profile, resume, biography, etc.).
Executive recruiters and hiring decision makers source candidates online, via LinkedIn mostly, but also elsewhere.
On the other hand, job seekers need to be careful about what they put out there. Their information will be prey to nefarious people, as well as legitimate people.
So it’s easy for job seekers to confuse controlled online presence-building with haphazard blasting of personal information online.
Think Twice Before Using Job Boards
And job boards can leave you wide open to scammers and identity theft. Scam job listings abound, designed to cull personal information from unsuspecting, and sometimes desperate, job seekers.
Applications on these sites sometimes require you to provide very sensitive personal information.
If scammers and identity thieves have gotten hold of your social security number, they can easily piece together all they’ll need to steal your identity if they find your birthdate and/or phone number and/or home address somewhere online.
True, your address may be very easy to find with a simple Google search of your name. But providing further tidbits just makes it easier for bad people to harm you.
All the more reason to invest your time in the best way to land a good-fit job – targeting and research, followed by networking your way into those target employers.
If you’re going to use job boards, Susan P. Joyce, an online job search guru, has written plenty about using them safely.
Conversely, you don’t want to keep your job search so private that you have no online presence.
How to Run a (Relatively) Cyber-Safe Job Search
To build an online presence, you need to have a social media strategy. When creating profiles for these sites, you may be asked compromising questions. Never provide the following information in emails or anywhere online that may not be absolutely secure:
- Birthdate – if you can’t join an important social networking site without providing this, make one up, using a different month, day, and year.
- Social security number
- Driver’s license number
- Bank account numbers
- Credit card information
- PayPal account number
- Mother’s maiden name
- Spouse’s name
- Home address
- Town where you were born
In most cases, you should not provide any of this information to employers until you have accepted a job offer.
Further Tips and Advice to Safeguard Your Privacy
LinkedIn allows you to upload your resume to your profile. Don’t put any of the above sensitive information in it.
Set up a designated email account for your job search. Don’t make the mistake of using your work email, especially if you’re job-hunting undercover.
If you use Facebook and other social media for personal conversations and to post personal photos, set up a separate account, with a different account name than the one you’ll use for job search.
Take a close look at any of the verifying questions you’re asked when you create ANY online account . . . personal or professional. With queries like “what is your mother’s maiden name?” or “what city were you born in?“, make up an answer. The real answers are important pieces of identifying information that can be used by hackers and other nefarious people to steal your identity. Just be sure you remember your made-up answer for future use.
Self-Google regularly to monitor your online presence, and clean up any digital dirt or compromising information, if possible.