No doubt about it, LinkedIn is the place to be and be seen when you’re job hunting. My top 10 LinkedIn posts will help you communicate your brand and land faster.
Because it is so important, I frequently blog about LinkedIn.
Below you’ll find my most popular recent LinkedIn posts and/or the ones I feel are most important for executive job seekers.
My Top 10 LinkedIn Posts for Personal Branding and Executive Job Search
You’ve been using LinkedIn but nothing, or very little, is happening. Few people are viewing your profile. Few people, if any, are connecting with you or reaching out to you.
Executive recruiters and employers sourcing candidates aren’t contacting you with opportunities.
LinkedIn isn’t helping you accelerate your job search, like everyone told you it would.
Are you doing something wrong? Could be.
Here are 5 things you may be doing that will sabotage your chances of landing that great-fit new gig:
- Not targeting your search and profile content.
- Not reinforcing your executive brand and ROI to your target employers throughout your profile.
- Neglecting Personal SEO (Search Engine Optimization).
- Not including a profile photo.
- Not having a fully fleshed out profile.
Check out my post for the other 24 dangerous mistakes you may be making.
My “Essential Checklist” details 35+ things you need to do on LinkedIn for executive job search and overall career management (even if you’re not looking for a new job).
My post lists suggestions in these areas:
- Building Your LinkedIn Profile
- Building and Engaging Your LinkedIn Network
- Research and Market Intelligence
- Keeping Your Personal Brand Top-of-Mind
- Keeping Your Job Hunt Undercover
Most of my c-suite and senior-level executive clients need to keep their job search under wraps. They’re still employed, but looking to move on for various reasons.
They can’t broadcast that they’re actively seeking opportunities . . . on LinkedIn . . . or anywhere online . . . or to too many people.
But, they’ll probably need to add to, or change, the content in their LinkedIn profile to position themselves as good-fit candidates for their target employers. And they’ll need to ramp up their activity on LinkedIn.
How can they do this, while keeping it all confidential?
My post includes 5 specific things you can do to minimize exposing the fact that you’re proactively job-hunting.
After reviewing maybe thousands of LinkedIn profiles of executive job seekers since I became a LinkedIn member 13 years ago, I’ve noticed that most have non-existent or severely anemic Summary sections.
Even though plenty of evidence is stacked against it, they’ve neglected this key profile area.
The About section is where you tell your personal brand story, differentiating the value you offer over your competitors. Storytelling allows you to make a more vibrant connection with people than the dry resume-speak too often used here.
Follow my advice in the post to generate chemistry for you as a candidate.
When I’m speaking with executive job seekers about the importance of using LinkedIn, one of their biggest concerns is finding the time.
My advice – Create a realistic schedule (say, a few hours a week) to focus on posting LinkedIn updates.
There are many ways to be proactive on LinkedIn with networking and keeping your brand top-of-mind. For instance, publishing articles, “cold” networking one-on-one, LinkedIn Group activities, etc.
But, if your time is limited, LinkedIn posts may be the single best thing to focus on.
My post explains the difference between “posting updates” and “updating your profile”, and offers a strategy for LinkedIn posts.
Proactive use of LinkedIn is just as important to me, as an entrepreneur, as it is to you, an executive job seeker.
Savvy job seekers and careerists know how important LinkedIn is.
They’re already on LinkedIn, leveraging all that the site has to offer – networking, blogging, researching, building brand evangelism . . . and staying top-of-mind with people who can lead them to job opportunities.
You need to be doing the same things, just to keep pace with job seekers competing for jobs with the employers you want to work for.
In my post, I lay out some of the specific ways LinkedIn helps me, compared to job seekers.
When you’re actively pursuing new career opportunities, you need to make your LinkedIn profile dazzle, so it will be a traffic magnet.
More profile views means more people may be sending job leads your way, or otherwise help you with your job search and career.
To get more views on LinkedIn – and more potential job leads – your profile needs to be highly visible and findable. And you need to keep yourself and your personal brand top-of-mind with your ever-expanding network.
My post tells you how to do this.
If you’ve been active at all on Twitter, Facebook and other social media, you know about hashtags. However, you may not know much about LinkedIn hashtags.
Maybe you’re feeling inundated by those little cross-hatch figures or pound signs. No wonder. Hashtags are everywhere.
It seems that anytime you see any kind of online communication – on Twitter, Facebook, Instagram, Snapchat, etc. – it’s loaded with them.
In my post, you’ll find tips on using hashtags well.
LinkedIn offers many top-of-mind personal branding opportunities, to remind executive recruiters and other hiring decision makers of your unique ROI.
Staying in touch with these people (and various other people) can help you penetrate the “hidden” job market, where most executive jobs reside.
Read my post for 4 often overlooked ways to make people aware of you, and the value you offer. You’ll avoid the discomfort of initiating one-on-one conversations with people you may not know very well, if at all.
People who can help you meet your career goals are using LinkedIn to find and assess candidates like you. I mean people like executive recruiters and other hiring professionals.
Those who take the time to learn how to use LinkedIn wisely find that it works for them. And they have the competitive advantage over those who have an anemic profile and don’t do much of anything on LinkedIn.
My post drills down on some LinkedIn profile personal brand basics to use as you’re writing your profile content and building out your profile.