Why You Should Care About Executive Resume Targeting
You’re deep into executive job search or about to dive into one. Resume targeting may be the last thing on your mind . . . or it may never have occurred to you.
If you think you don’t need executive resume targeting, I want to set you straight, and help you get on the right path to landing a great-fit new gig.
Let’s start with what’s probably driving your thinking:
“First things first. I’ve got to update my resume. I don’t want to limit my possibilities by targeting or narrowing my search.”
Today’s job search is a personal marketing campaign. Any marketing initiative begins with:
- Knowing who you’re targeting,
- Understanding what their current needs are,
- Determining which of those current needs you are uniquely qualified to help them with.
You’re not ready to write your resume or LinkedIn profile until you know and can communicate:
- What kind of work you’re best suited for and want to do,
- Which companies or organization can meet those career goals,
- What skill sets and attributes they’re looking for in candidates like you, and
- Your brand story in a way that will resonate with your target employers.
The content in your resume and LinkedIn profile (and any other job search marketing materials) needs to be customized around the specific value you offer specific employers you want to work for.
Then you’ll be able to create content for your personal marketing documents and online profiles that will hit home with your good-fit employers.
Besides, if you can’t clearly explain what you want to do next and who you want to do it for, how can you expect your network to know how they can help you reach your career goals?