Composing a biography (or any other career marketing document) can be overwhelming. It’s not easy to write about yourself. Knowing what to include, what not to include, how to write to the reader, and why hiring authorities care about your personality are just some of the stumbling blocks.
You may not understand the value of a career brand biography over the traditional bio you may be used to – a boring rehash of your resume that gives little or no feel for what kind of person you are, what attributes and strengths drive you, and how those brand attributes can benefit potential employers.
I find that my clients sometimes have a hard time completing my bio worksheet, even though they know I’ll be doing the actual writing. They resist talking about themselves. But also, some are worried about broadcasting what they consider to be highly personal information about themselves.
I reassure them that it’s okay to let people in on their softer side. In fact, this is the very information hiring authorities are seeking in top-level executive candidates, but don’t often get, and gives my clients a competitive advantage over their peers who don’t use this strategy.
I tell them to rely on the storytelling benefits of brand bios to complement and work in tandem with their executive resume. Bios can do what resumes don’t do as successfully:
- Showcase your leadership and management acumen through softer skills and “good fit” attributes, and link them to your value proposition.
- Personalize your C-A-Rs (Challenge – Actions – Results) stories and use them to reinforce your brand attributes and key strengths.
- Generate chemistry around how you use your key personal attributes, passions, strengths, and motivated skills to make things happen for employers.
- Help employers connect with you and envision you on the job, having a positive impact.